The Brand

PAULA AMORIM

FOUNDER AND PRESIDENT

Paula Amorim, the president of the Amorim Luxury Group, represents the fourth generation of the largest and most successful family business group in Portugal, with a rich history of 150 years. In 2005, she acquired Fashion Clinic and successfully revitalized and expanded the brand under her leadership. This includes the launch of PAULA, her distinctive brand, and Fashion Clinic Home.

RICARDO PRETO

CREATIVE DIRECTOR

Ricardo Preto, the creative director of PAULA, is a renowned Portuguese fashion designer with a distinguished career in Europe and Asia. Inspired by Paula Amorim, he is the visionary force behind the fashion brand PAULA.

PRESS