The Brand
PAULA, THE PORTUGUESE FASHION BRAND, FOUNDED BY PAULA AMORIM
The brand PAULA was born in 2019, founded by Paula Amorim, the founder of Amorim Luxury Group, with the goal of reflecting her personality and unique taste, free from trends. It was created an identity that reflects a deep appreciation for art and surrealism, embracing a mix of patterns and textures.
PAULA is distinguished by its attention to detail and the use of sophisticated materials, always with a focus on traditional techniques represented in Portuguese craftsmanship. The brand targets consumers who want their style to be personal and unique, reflecting their personality. These individuals frequent environments that stimulate their imagination, value the beauty of the unusual, and love bold color combinations.
ABOUT PAULA AND AMORIM LUXURY GROUP
PAULA AMORIM
FOUNDER AND PRESIDENT
Businesswoman Paula Amorim, born in Porto in 1971, has made a significant mark on the Portuguese and international business landscape. As the president and majority shareholder of Galp, as well as a shareholder in Corticeira Amorim, Paula has demonstrated bold vision and unwavering commitment to innovation throughout her career. In 2005, Paula founded Amorim Fashion, marking her entry into the world of fashion. Later, in 2010, she created the Amorim Luxury Group, solidifying her position as a key figure in the fashion industry. With the acquisition of Fashion Clinic stores and the control of internationally recognized brand franchises such as Gucci, Paula raised the standards of fashion in Portugal. She also successfully ventured into the luxury tourism sector. Her acquisition of the historic Herdade da Comporta and the opening of several luxury restaurants under the JNcQUOI brand are proof of her strategic vision for the future of Amorim Luxury Group, a group where fashion, gastronomy, and hospitality meet.
PRESS