Autumn Winter 25 Collection
"Tiger Eye”
PAULA unveils its latest expression of modern elegance with the Fall/Winter 2025 collection, TIGER EYE — a bold celebration of power, comfort, and sophistication. Infused with euphoria, courage, and audacity, the collection embodies a timeless style rooted in freedom and authenticity. As Creative Director Ricardo Preto states, “TIGER EYE represents a state of mind — a manifesto of individuality and untamed energy, captured in every piece.”
Conceived for a confident, cosmopolitan woman with a discerning eye and a free spirit, PAULA distinguishes itself through attitude, refinement, meticulous detailing, and premium materials. The brand’s vision is clear: to offer a sophisticated range of city-ready separates for the colder months, complemented by a strong resort dress collection for warmer seasons — bridging timeless elegance with modern versatility.
This season, PAULA reinforces the blend of fluid silhouettes with masculine tailoring-inspired shapes, seen in standout pieces such as the TANSY and SONIA tailored styles. In the collection’s more relaxed expression, rugby polos TRILIUM and MAGDALENE bring a casual balance. Premium fabrics like jersey wool and cashmere elevate both tailoring and laid-back essentials, underlining the brand’s dedication to quality and modern sophistication.
The iconic bestseller SAPHIRE — a wool knit with hand embroidery, present since the brand’s earliest seasons — returns in FW25 with a bold update: an imposing hand-embroidered motif that wraps around the front of the garment, reaffirming its timeless status. Suede pieces continue to perform strongly within the collection, offering a canvas for innovation through new cuts, patchwork, and embroidery — as seen in the FRANK shirt, CORVUS II skirt, AVILA S trousers, and LUNA skirts. These pieces reflect PAULA’s ongoing commitment to craft, reinvention, and elevated design.
Textiles take center stage this winter, with satin and twill silk, both plain and digitally printed, and cashmere knits, pure and blended, delivering luxury and texture. A pleated velvet set — comprising the TANSY VELVET blazer and MORCHELLA VELVET trousers — introduces a soft, deconstructed take on tailoring. Signature PAULA fabrics like viscose marocain return, now featuring chenille applications and intricate combinations of embroidered techniques.
Denim makes a strong comeback, reinterpreted through mixed techniques: embroidered patchwork on the AVILA model and beaded crystal detailing with grosgrain ribbon on the JASMINE style — showcasing the brand’s commitment to artisanal detail and contemporary expression.
