Spring Summer 26 Collection
"Love 1971”
PAULA presents its Spring/Summer 2026 collection, “LOVE 1971”—a vibrant tribute to freedom, emotion, and the spirit of endless summer. Under the creative direction of Ricardo Preto, the collection draws inspiration from the founder’s roots and the expressive energy of the 1970s, blending bold patterns, luminous colors, and organic forms into a nostalgic yet contemporary vision. As the designer states, “LOVE 1971 is a love letter to summer, to freedom, and to the stories we wear—each piece designed to be felt, lived, and fallen in love with again.”
Created for a confident, cosmopolitan woman with a free-spirited attitude, PAULA continues to distinguish itself through refined craftsmanship, meticulous detailing, and the use of premium materials such as silk, linen, leather, denim, cashmere, and jacquard knitwear. Fluid silhouettes, intricate embroidery, and expressive prints define a collection where each piece becomes a unique statement of individuality and effortless elegance.
Faithful to the brand’s vision, the collection offers a versatile wardrobe of elevated separates and standout dresses for the warmer season—balancing relaxed sophistication with bold femininity, and timeless style with modern versatility.
This season, PAULA highlights fluid silhouettes enriched with exclusive detailing, where craftsmanship and texture take center stage. Iconic pieces such as the handcrafted SAPHIRE knit return with renewed embroidery, while suede designs evolve through new styles like ALICE E, adding a relaxed yet refined attitude. Linen emerges as a key fabric, elevated with delicate embroidery in standout pieces like the ORIANA and MANOELA dresses and the EVA top, bringing freshness and sophistication to summer dressing.
Across the collection, bold jacquard knit dresses such as VARVARA and VITORIA, alongside statement designs like the embroidered BELLONA and silk JOANNA, reflect PAULA’s expressive identity. Denim sets, striped tailoring, and coordinated looks in linen, viscose, and knit jacquards create a versatile wardrobe that balances casual ease with elevated elegance, reinforcing the brand’s commitment to quality, detail, and modern femininity.
This season also introduces a rich interplay of colors and prints, structured across two distinct themes—nautical-inspired blues and vibrant summer hues. Striped patterns, from classic nautical lines to playful candy stripes, are paired with expressive motifs such as the AquaGeo and Floral Psic prints, blending organic elements with a contemporary, almost psychedelic edge. Techniques like digital printing, embroidery, and fabric patchwork enhance the visual depth of each piece, while suede and leather accessories complete the looks—reinforcing PAULA’s signature balance between artistic expression, craftsmanship, and modern versatility.
