Fall Winter 26 Collection
"It’s a Wonderful World”
PAULA presents its new Fall/Winter 2026 collection, "It's a Wonderful World" — a kaleidoscope of dreams where the exotic becomes manifesto. Under the creative direction of Ricardo Preto, who signs his 10th collection for the brand, the season is an invitation to celebrate the splendor of life in all its forms: vibrant colors, exuberant patterns, and an imaginary world where animals and flowers coexist with the ephemeral realm of stars and ethereal muses. As the designer explains, "the world is wonderful — when we dare to live it fully."
Designed for the PAULA woman — strong, determined, and irresistibly cool — the collection continues to stand apart through its craftsmanship, exclusive detailing, and the nobility of its raw materials: silk, velvet, leather, knit jacquards, and cashmere come together in a wardrobe where every look is, in itself, a creative manifesto.
This season, fluid silhouettes sit alongside new, bold and striking shapes, with exclusive details signing the singularity of yet another Fall/Winter collection. The iconic SAPHIRE knit cape — a hand-embroidered best-seller present since the brand's earliest collections — returns in a deep Winetasting tone, with detailed embroidery of animals, storks, and snakes symbolizing protection, fertility, wisdom, sensuality, and power. Suede pieces maintain their signature performance and introduce the new NARCISA S and MADELINE styles, featuring piped detailing and a mix of leathers — croco, plongé, and suede — that reinforce the collection's tactile character.
The best-selling TOADSTOOL, JADE, and SPAR return in their signature knit jacquard, now paired with the MIRA trousers. In silk twill, the SHIRLEY, GRAY, AMETISTA, SONIA, and DIANE styles — in prints and satin matte — continue to define the brand's fastest-moving shapes, while the new MARY, CELINA, IVY, EDON, ISLA, and HARPER introduce fresh silhouettes in silk. The OLIVER coat stands out as one of the most impactful pieces of the collection, thanks to its print, shape, and the pairing of two noble materials: wool, viscose, and jacquard.
Among the season's new fabrics, silk-and-viscose devoré velvet comes to life in the LIATRIS, RUBINA, and OPHELIA pieces; a wool-and-viscose composition renews tailoring through combined chenille and feather techniques in MARIS, DOMINIQUE, and BETANIA; and checked jersey wool, embellished with embroidery and sequins, brings one of the season's most festive moments to life.
Velvet returns with the OLIMPIA and FRANCIS suits, in an unexpected Golden Palm tone, and pairs with lace and silk in the KELLY and LINDA tops, playing with sheerness and sensuality. In cashmere, CALISTA offers an oversized cut that adds a relaxed twist to the looks without giving up its impeccable comfort. Poplin returns in both solid color and stripes with MIRABI and AMARA, while marocain appears combined with chenille and feathers in the SAKURA dress, and with beading and embroidery in the BELLONA dress and the EUNICE and PIPA tops.
This season unfolds across two color stories: Dark Pastels and Deep Colors Group.
The first group draws a dark pastel theme, moving between Black & Winter White, Peacoat blue, earthy Cinnamon Stick, Potting Soil brown, and Golden Palm yellow, punctuated by accent shades such as Mauve Mist and Cashmere Blue. The prints blend Dark Stripes and Tiger Stripes with the intricate Wonderland — a graduated pattern of organic elements and delicate flowers — and Soulmate, presented in two inverse colorways that mirror an idea of ethereal dream.
The second group deepens the palette with Winetasting purple, warm Golden Brown, Red Dahlia, Dark Denim blue, Timber Wolf taupe, and Treetop and Rosin greens — with Golden Palm bridging the two themes. Standing out is the Fairytale print, an intense and detailed design that transports the wearer to a mythical, exotic universe; the Natrix variation, with its distinctive central motif; and Deepdream, presented in two colorways that blend into the animal print Snake Skin, the Winter Stripes, and the geometric Modern Chess.
